Everyone's doing it. You're probably doing it too - and if you're not, you know people who are. It's been around a long time, but it's only recently that it has become the big thing it is. Just as television hits used to elicit water cooler conversation, blogging is the new hot topic all over the world - both online and in every day conversations. Blogs are everywhere you look on the web nowadays. Almost every web site has a blog and if they don't, they probably will soon. It's the "happening thing" on the internet today.
So, what is a blog? In the simplest definition possible, a blog is short for a weblog, which is a frequent, chronological publication of thoughts, news, and web links. However, a blog is also a representation of the personality of the author and/or web site who publishes the blog. Blogs range from personal thoughts, similar to a diary; to reviews on movies, books, music, etc; to specific tips for business and personal niches - basically, a blog is any idea, thought, or belief the author has and wants to express. Blogs are also a part of the online social network as they encourage comments on each specific posting.
This social network that emerges is one of the more interesting aspects of a blog. Before blogs became the mainstay, internet social networking relied on, for the most part, email list-serves and message boards.
An email list-serve is a group of email addresses in which the participants all have a common interest. They have voluntarily added their email address to whichever particular list-serve(s) suit those interests. Whenever any of the members of the list-serve posts an email, it is delivered into each of the subscribers' email box. The basic idea of a list-serve is to combine those who share the same career, hobby, or other interest into a cohesive list for networking through the use of emails.
A message board is simply an area dedicated, again, to a specific interest and/or topic on the web where visitors are encouraged to comment. Some message boards are for members only and these members either need to be part of the larger organization attached to the message board or they need to pay a fee to be able to view private areas of the message board. While this may sound similar to a blog, it has a few very core differences. The main difference is a message board doesn't usually have one main author who primarily posts the original topic which encourages comments, but rather, an ongoing separation of topics started by different individuals.
While both of these types of social networks still exist, and flourish, a blog offers a sense of instant gratification for both the original author and for those posting their comments. Also, as mentioned before, a blog is, in most cases, far more personal to the author and/or web site which began the discussion.
Blogs are immensely popular worldwide. In the United States alone there are over 8 million blogs in existence on the web. Why are they so popular? What is the appeal for people to not only create their own blog but also for those reading and posting to blogs? Some of the reasons are as follows:
Information - for the reader, tons of information from the original viewpoint of the author and then additional bits gathered from the comments. Often, this gives the reader more avenues to collect data at one source before moving on to another. Also, it allows everyone concerned with the blog the ability to more readily see other points of view on any topic that is being discussed.
Personality - for both the original author and the writers of the follow-up comments, being able to express a viewpoint exactly how they want to, in their words, is a key motivator. For those who only like to read blogs and don't post their own comments, getting a birds-eye view into another person's mind is often exhilarating. It's akin to reading someone's diary with permission.
Self-Publishing to a World-Wide Audience - for both the original authors and the writers of the follow-up comments, a blog offers instant exposure to anyone who clicks on the appropriate link to access that particular blog. Also, with rss feeds (methods of distributing links or syndicating content) to other blogs or web sites, the audience can indeed become world-wide. For those wanting to get their opinions across to a large amount of people, blogs are an excellent way to enable this.
Increase Business - any business can profit from enabling a blog on their web site. This is because blogs tend to increase traffic to the site the blog is located at. Once viewers are there to read and comment on that day, week, or month's blog entry, they may just take some time to investigate the rest of the site - which can, and often does, lead to increased revenue.
Immediate Feedback - the ability for readers to provide immediate feedback by virtue of writing their comment to the original entry is appealing to both the readers and the original author. If the original author is looking for specific feedback to enable them to move ahead in some form of action, this is extremely useful to them. For the reader, being able to rebut something they disagree with, and offer further illumination on the topic, or to add more of an insight if their opinion agrees with the original author's is an added incentive not found in other forms of internet media.
Sense of Community - for all those involved with a blog, a sense of community establishes itself over time. The author and the readers develop a sort of camaraderie with each other, as well as a strong involvement with each other via the blog. They incorporate the blog into their daily life. Because of this popularity; social networks, blogs in particular, are literally a plethora of information available for the taking. While this often has more to do with the general topics of discussion, it can also assist in online investigation techniques.
From conducting background checks to people searches, blogs can assist you in nailing down pertinent facts. This is a huge field for locating possible information on another person you are trying to learn more about, or even to simply find. The basics, however, are actually pretty simple.
Start with any of the online search engines and simply type in the name of the person you are seeking background information on. Also, please note - there are specific search sites that focus their searches on blogs - these can be immensely useful. Regardless of what type of search engine you use, if they have a common name you may get numerous hits. Tips to help you are: Research each link you get. While you may gather plenty of information this way, you may also find areas you're not sure are relevant. Make notes of these bits of information and bookmark the sites linked so you can find them again easily later. Use whatever identifying information you have on this individual to confirm or negate the links you have found. Once you have done the above, compile any information you do find. Maybe the link brought you to a web site on a specific interest, such as collecting antiques - now you know an interest of your subject you may not have known before, which opens up additional areas of investigation. Often, specific interest web sites, message boards, etc., will require a person to become a member in order to post, which means they will have a login name for that site. In many cases, these login names are noted ALONG WITH the individual's real life name. If you find a login name at any of the links associated with the person's real life name, write it down. Most people use the same, or similar, "handles", in every situation that they have to sign in to use a service. Now you have another keyword to use as search criteria. Try this on yourself if you are doubtful...use your personal login name as search criteria and see what pops up, you'll probably be surprised at how often posts you have made are linked for the world to see. If you've found a login name, or several, that are connected to your individual, start the search over with that name and investigate those hits. When investigating the hits, you want to be on the lookout for any and all information that may be useful. If in doubt, write and link everything down for future reference. Facts you may find from blogs, message boards, and other sources of online social networking include: Facts on the person via a profile, which may include name, general location of residence (i.e. country, city, state), areas of personal and business interest. Other affiliations, both business and personal, that you can then follow up with to locate additional information. Maybe there's a mention of membership in an organization that has a web site and blog and/or message board of their own. You immediately have another possible source for locating more information. In blog comments and message board posts, personal information the individual typed. Anything from the name of their dog to the name of their spouse, children, place of business, university they attended, where they vacationed - anything is possible. It pays to be thorough and read every word. People tend to relate topics to themselves and their own lives, which will mean referencing those facts when writing. Seminars, conferences, and social get-togethers the individual has attended in the past - which will lead you to possible upcoming events they may be planning on attending in the future. Most of these types of events publish a list of registered attendees for public viewing as it helps increase further attendance. Links to other blogs and message boards the person is involved with may be associated with any material the individual has written. And the jackpot - a biography on the individual. Often, especially if they have their own blog and/or web site, you will be able to find a biography about the person you're attempting to locate more information on. Biographies discuss everything from family to business to personal facts on the person they are written about. By utilizing blogs and other social networks, you can find information that you wouldn't otherwise. Do not leave out this important step in any investigation you are undertaking on an individual for whatever reason. With blogs as highly popular as they are, chances are with patience, deliberation, and a focused search you'll discover many other avenues to assist you in your investigation.
Remember - any activity one undertakes on the web leaves tracks of that person. Locating and then following those tracks are an extremely important step to take in ANY investigation.
Terry Taggert writes informational articles about people search, privacy, reverse phone lookups, and other similar topics. Conduct an instant reverse cell phone lookup at http://www.ReversePhoneDetective.com
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